What is branding?

The main goals of this ESL lesson plan are to:

• – use branding as a context to develop advanced vocabulary, critical thinking, and analytical abilities;
• – practice discussion skills through logo analysis, phrase matching, timeline sequencing, and reading comprehension activities;
• – watch a video about why companies are ‘debranding’ and explore thought-provoking questions about modern marketing strategies.

In this Proficiency ESL lesson plan, students will use branding as a context to develop advanced vocabulary, critical thinking, and discussion skills.

Warm-up: 

The lesson starts with an exercise where students discuss well known logos.

Video: 

Students watch a video titled “Why Companies Are ‘Debranding’.” After viewing, they identify which aspects were mentioned.

Exercises: 

Students put a brand creation timeline in order. In the second exercise, they match phrases with their definitions.

Reading: 

Students read a short text about branding, followed by comprehension questions.

Discussion: 

Students explore thought-provoking questions.