In this Proficiency ESL lesson plan, students will use branding as a context to develop advanced vocabulary, critical thinking, and discussion skills.
Warm-up:
The lesson starts with an exercise where students discuss well known logos.
Video:
Students watch a video titled “Why Companies Are ‘Debranding’.” After viewing, they identify which aspects were mentioned.
Exercises:
Students put a brand creation timeline in order. In the second exercise, they match phrases with their definitions.
Reading:
Students read a short text about branding, followed by comprehension questions.
Discussion:
Students explore thought-provoking questions.
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