In this Advanced ESL lesson plan, students will develop critical reading and persuasive language analysis skills by examining communication strategies used in oil industry public relations and in ads as a whole.
Warm-up:
The lesson starts with an exercise where students identify which statements are true.
Video:
Students watch a video titled “What the oil industry doesn’t want you to know.” After viewing, they identify which aspects were mentioned.
Exercises:
Students complete gap-fill sentences using a word bank. Then, they draw cards and discuss how ads can manipulate.
Reading:
Students read a short text about the advertisement industry, followed by comprehension questions.
Discussion:
Students explore thought-provoking questions.
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