
The main goals of this ESL lesson plan are to:
- – analyze persuasive language by examining communication strategies used in oil industry public relations and advertising in general;
- – introduce and encourage students to use advanced vocabulary related to how ads can influence and manipulate through gap-fill exercises and discussions;
- – Identify key facts in a video titled “What the Oil Industry Doesn’t Want You to Know”
In this Advanced ESL lesson plan, students will develop critical reading and persuasive language analysis skills by examining communication strategies used in oil industry public relations and in ads generally.
Warm-up:
Students are provided with some statements and say whether they think they are true or not.
Video:
Students identify key information in a video titled “What the oil industry doesn’t want you to know.”
Exercises:
Students complete gap-fill sentences using a word bank. Then, they use cards drawn at random as the basis for a discussion.
Reading:
Students read a short text about the advertisement industry, then confirm their understanding by completing some comprehension questions.
Discussion:
Students practice expressing their opinions by discussing some thought-provoking questions.

The Burger Murders
– Discuss business ethics by exploring controversial scenarios while developing strong argumentation skills. – Practice…

Decoding Business Jargon
The main goals of this ESL lesson plan are to:
– Understand corporate…
Shrinkflation
The main objectives of this ESL lesson plan are to:
– learn vocabulary…