The economics of luxury

The main goals of this ESL lesson plan are to:

• – explore the economics of luxury goods and understand market positioning strategies through interactive exercises;
• – practice advanced vocabulary building through gap-filling, word replacement, antonym matching, reading comprehension, and discussion skills;
• – watch a video about why Hyatt is choosing luxury over affordability and analyze luxury market economics through various language activities.

In this Advanced ESL lesson, students will explore the economics of luxury goods through a number of interactive exercises.

Warm-Up

Students will look at a graphic and answer questions.

Video

Students will watch a short video titled “Why Hyatt Is Choosing Luxury Over Affordability.” After watching, students will answer questions to check for comprehension.

Exercises

Students will engage in a series of language activities to reinforce their understanding of lesson related vocabulary and concepts. They will start by completing sentences using provided words in a gap-filling exercise. Next, they’ll practice word replacement, substituting words in sentences using a given list of alternatives. The third activity involves matching words with their antonyms to expand vocabulary. 

Reading

Students will read a short text about luxury goods and answer questions about the text.

Discussion

By the end of the lesson, students will answer questions to spark a discussion.