Products that fail

The main goals of this ESL lesson plan are to:

• – explore product launches and failures through interactive exercises including timeline sequencing and analysis;
• – practice sentence transformations, vocabulary building, matching activities, reading comprehension, and discussion abilities;
• – watch a video about Tesla’s Cybertruck as the auto industry’s biggest flop and analyze failed product launch strategies.

In this Advanced ESL lesson plan, students will explore product launches and failures through various interactive exercises, including sentence transformations, matching activities, discussion questions, and sequencing tasks.

Warm-up
The lesson starts with an exercise where students pick words related to product failures.

Video
Students will watch a video titled “Tesla’s Cybertruck Is The Auto Industry’s Biggest Flop In Decades.” After viewing, students will identify which facts about failed product launches were mentioned.

Exercises
In this part of the lesson, students will put a product launch timeline in order. In the second exercise, they will  rewrite sentences using the provided words without changing the meaning of the original sentence. Finally, the students will match the vocabulary items with the definitions.

Reading
Students will read a short text about why products fail, followed by a Q&A session.

Discussion
To wrap up, students will discuss a few thought provoking questions.