The main goals of this ESL lesson plan are to:
- – introduce proficiency level vocabulary,
- – watch a video about a successful brand implementation,
- – practice reading comprehension.
In this C2-level lesson plan, students explore the key principles of building a strong brand through discussion activities, critical thinking exercises, and authentic business stories.
Warm-up:
The lesson begins with an engaging activity where students come up with synonyms for the words in the text.
Video:
Students will view a video titled “Why All Brands Should Study Stanley Cup CEO Terence Reilly’s Marketing Masterclass.” After watching the video, they will answer questions on the main ideas presented.
Exercises:
Students will group phrases into correct categories. They will also play a game of two truths and a lie.
Reading:
In this part, the students will read a short text about building a strong brand and identify which factors are mentioned in the text.
Discussion:
The lesson concludes with students discussing questions related to the topic of the lesson using prompts provided.
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