In this Business English lesson plan, students will learn language related to branding and marketing.
The lesson starts with reading a passage in which the student identifies words and phrases related to branding and marketing (marketing campaign, target demographic, merchandising, etc.).
Reading: What is branding?
The student reads and completes a text about branding and its purpose by choosing the correct alternative. Next, they practice using marketing vocabulary (slogan, launch, retail outlet, etc.).
Then, the student puts phrases related to marketing into the correct categories.
Video: How marketers target your nose
The student watches a Vox video How marketers target your nose and completes the video comprehension. Finally, they apply what they learned from the video by matching brands with their characteristic scents.
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