
The main goals of this ESL lesson plan are to:
- – Explore sales and shopping vocabulary including “retailer,” “lure,” and “sales gimmick” while analyzing marketing strategies in this upper intermediate ESL lesson plan.
- – Study different conditional forms using “if,” “unless,” and “when” through sentence creation exercises about coupons for adult English lessons.
- – Watch videos about marketing tricks like BOGO deals and develop critical thinking about shopping decisions using these English teaching materials.
In this Upper-Intermediate ESL lesson, students will practice conditionals. They will also learn about sales gimmicks and why details are important.
Warm-up
The lesson starts with a discussion about shopping.
Video: Why BOGO isn’t a great deal
Before watching a video, the student is introduced to new vocabulary through a matching exercise (retailer, lure, sales gimmick, etc.). They practice using the new words and matching some of them with the correct pictures. They proceed to watch the video explaining why BOGO isn’t a great deal and then discuss the questions based on the video. Next, they learn the meanings of some useful phrases found in the video and match them to the correct situations.
The student identifies key details in different coupons for BOGO deals.
Grammar: Conditionals
The student learns different ways to express conditions and how to use them correctly (if, only if, when, unless, etc.). They practice using conditionals by creating sentences about different coupons.
Review
The student revises the vocabulary and grammar by completing sentences and answering wrap-up questions.

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