How to Build a Strong Brand

The main goals of this ESL lesson plan are to:

• – introduce proficiency level vocabulary,
• – watch a video about a successful brand implementation,
• – practice reading comprehension.

In this C2-level lesson plan, students explore the key principles of building a strong brand through discussion activities, critical thinking exercises, and authentic business stories.

Warm-up:

The lesson begins with an engaging activity where students come up with synonyms for the words in the text.

Video:

Students will view a video titled “Why All Brands Should Study Stanley Cup CEO Terence Reilly’s Marketing Masterclass.” After watching the video, they will answer questions on the main ideas presented.

Exercises:

Students will group phrases into correct categories. They will also play a game of two truths and a lie.

Reading:

In this part, the students will read a short text about building a strong brand and identify which factors are mentioned in the text.

Discussion:

The lesson concludes with students discussing questions related to the topic of the lesson using prompts provided.